Creativity is only the beginning. Successful innovation management creates a framework that enables employees to think entrepreneurially and transform ideas, knowledge and technologies into market-relevant innovations.
Find out here how you can use our years of know-how from our own product development for the development of products and services in your company and to optimise your customer experience.
In the entrepreneurial context, innovation (lat. innovare = to renew) stands for something new that creates a benefit for the company. The term innovation should be distinguished from ideas: An idea only becomes a real innovation when it is technically implemented and the solution is made usable. Usability is the central motive. Or formulated differently: An idea becomes an innovation when it proves itself and, for example, new products, new business areas or new processes are created or developed from it.
Innovation management encompasses all measures within a company or organisation that contribute to promoting innovations and making them usable for the company. Innovation management is a system that provides all the necessary structures, measures and processes to search for ideas, develop them and use them as innovations.
Innovation management is divided into two major areas. These are
The goals of innovation management vary depending on the individual needs of the company using it. While one company desperately wants to reposition its brand in order to be able to compete with its competitors, another company may want to "modernise" its work culture or its management so that it remains an interesting employer for young, qualified workers. So there are many different motives for the targeted management of innovation in companies.
Innovation management is versatile - and the goals and fields of action are just as versatile. These are, for example:
The innovation process creates a clearly structured system for the development of new products and services and is the core of any innovation management. Superior to it are the goals that define the process form and the further procedure as well as its planning. Goals, process and methods in innovation management vary from company to company and depend on internal and external circumstances.
At netzwerk P , innovation has been part of our corporate DNA for over 20 years. In order to always be able to offer our customers the best solutions, we continuously question our products, services and internal processes. In doing so, we also attach great importance to the principle of open innovation and bring partners from the most diverse areas on board to address topics and problems. This exchange - also with customers and the market - enables us to make maximum use of our innovation potential. The result is an established innovation process that controls how ideas are introduced, pursued and brought to market at netzwerk P (see figure).
First, a prioritised idea is outlined that defines the customer benefit, and then feasibility and competition are analysed.
This is followed by the creation of a prototype - haptic or digital (e.g. a mockup or a paper/click dummy).
This prototype is tested internally and externally with real users.
Subsequently, the potential for innovation is defined on the basis of various evaluation factors. This creates a well-founded basis for decision-making for or against further development.
The interplay of a clear objective, a structured organisation, the right mindset and the appropriate methods is fundamental to a successful innovation process. This is the only way to generate long-term added value for customers through beneficial products and services and to optimise the customer experience.
We support you in this process towards more innovation through know-how, the right methods and processes and a holistic view of the relevant success factors for optimal customer experiences.
Interested? I look forward to your questions and exciting conversations about innovation management!
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