[nP]connect makes customer interactions at analog touchpoints digitally measurable.
At the POS it is decided whether prospective customers become customers. But how do shop visitors experience and use the analogue offer? Which factors influence the buying process? Are the right products perfectly positioned and presented? Companies must understand and anticipate their customers' behavior in the store in order to plan effective POS promotions.
[nP]connect combines state-of-the-art analysis tools into a modular solution that uses in-store sensors to record and evaluate numerous relevant customer data, from visitor frequency, length of stay and movement patterns to emotions and gestures. The result is up-to-date consumer insights and valid data for monitoring and optimizing POS campaigns.
Building on this knowledge, we develop individual concepts for holistic, customer-oriented experiences that will cause stationary sales to rise steeply.
The success story of the new STIHL brand shop STIHL City provides valuable impulses for the future of the stationary trade: Find out how digital technologies are revolutionizing the customer experience - and what opportunities this also offers for your store concept.