CHILI publisher: What matters when implementing the web editor

CHILI publisher from the Belgian company CHILI publish is currently the most powerful web editor. With it, it is possible to prepare documents and layouts in such a way that editors can easily adapt them online and without graphic skills. Here we share our tips from many years of project and implementation experience.

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What is the CHILI publisher?

CHILI documents are edited in the editor via the browser without installing any software or apps. Intelligent templates with detailed role rights management and many automation approaches serve as templates. Corporate design specifications are strictly adhered to via the templates; CI-compliant work therefore becomes child's play via CHILI publisher, even for inexperienced users. CHILI publisher is a powerful addition to marketing portals or web-to-publish solutions. It can be easily integrated into existing platforms and workflows. Whether print or online: Digital and print data are created in no time at all.

What can the CHILI publisher do?

CHILI publisher is strong in creating format variable templates. In the templates you can define rules that influence the document to be created. For example, you can define how far the editors are allowed to interfere with the layout or the text. Users are supported smartly when filling the templates and even complex use cases and dependencies can be represented. The editor offers extensive control elements for this purpose. CHILI also offers various interfaces to external systems (PIM, DAM, e-commerce/shop, CMR, ERP). Variable data printing (VDP) is also supported, which can be used for the production of direct mailings, for example.

What can't the CHILI publisher do?

CHILI publisher focuses on editing and creating layouts. For use in multi-level marketing/sales structures, the product must be enhanced with additional components. For example, a frontend is needed to manage the templates, and a workflow component is also required for creation and, if necessary, coordination processes. It is also advisable to use optimized output workflows in order to output the data correctly according to purpose and channel.
In order to enable users to create efficiently, it is also necessary to manage the templates and drafts created so that they can be further edited or copied. Our experience shows that the large number of functions can lead to the fact that working with the CHILI publisher without an adjustment to the needs in the respective enterprise is very complex and can lead to problems in the implementation and/or correct use. Here, project experience with a wide variety of use cases helps to set up the product optimally and in the necessary dimension.

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How do we remove barriers to implementation?

We provide you with practical advice based on our know-how and start from your individual starting point. We help you to use our understanding of the possibilities of CHILI publisher in the best possible way for the further development of your communication media. We bring in our experience to integrate CHILI publisher into your system landscape. We help with the adaptation of processes, workflows and task areas.

We use the requirements and feedback from our customers to develop new features for CHILI publisher. These include, for example, copy functions for content across templates, the ability to share templates/best practices with other users, or mass changes in all templates used (e.g. in the case of CI changes).

With our Relatial technology, we offer a ready-to-use web-to-publish platform that has a modular structure and can be flexibly integrated into existing systems. Our solution is "CHILI ready" and enables use quasi out of the box, i.e. without further adjustments.

How do we help customers?

There are always various ways in CHILI publisher to achieve the same goal. CHILI publisher is only as clever as the template designers in the background. We have been able to support customers from a wide range of industries and starting points in the use and/or implementation of CHILI publisher. Our service and performance spectrum ranges from the implementation of ready-made solutions (marketing portal with CHILI templates and output workflows) to consulting on the implementation in an own framework or training in the company for template creation. Through years of experience and implementations in different industries, we have a wide range of best practice examples and suitable solutions for different requirements.

Relatial is a modular SaaS solution in which CHILI publisher is already implemented. The technical ecosystem extends the functionality of the editor specifically for marketing applications. Learn why Relatial is the perfect solution for contemporary marketing production and delivery.

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Patrick Tosolini, Projects

I look forward to your questions and exciting conversations.