What is digital signage?
Digital signage is the combination of hardware and software components for playing digital information (content) such as audio, video and images on displays. Digital signage systems function stand-alone, but are usually used in multiple versions and are networked with each other. With the help of content management systems (CMS), the digital content is manually or automatically imported or updated and output on a display.
Digital signage goals
Digital signage goals
Digital signage comes in many forms and pursues a wide variety of goals:
As an extension from the physical touchpoint to the digital world , there is no getting around this communication channel. On the smartphone, for example, a similar effect cannot be achieved because the screen is too small and the smartphone is not suitable for all applications.
Through the individual control of target group-specific content across all locations, digital signage can link to all existing and future touchpoints. Content does not necessarily have to be newly created for this channel, but merely prepared.
A content strategy is indispensable for successful implementation (which content should be played out where and when). This also applies to other existing or future communication channels.
What do I need for a digital signage installation?
Screens, kiosk systems, network components, mounts, etc.
Procurement of all required components with consideration of compatibility
From site selection to construction
Communication of screens with the content management system, e.g. Wi-Fi , mobile etc.
The continuous creation and/or procurement of current and relevant content (content strategy)
Control of the content and/or devices
Support and service
Content input, creation of program flows, etc. Hosting internally as well as externally possible
Advantages of digital signage at a glance
Plays out messages in real time based on location, context and target group (sensor technology)
Central playout with controllable depth of information
Infotainment/Gamification (90% higher recall rate due to interaction with digital signage content).
Modern communication channel - future-proof solution
Provides interfaces to databases of any type
Long-distance effect depending on the size of the display and positioning
Influence on purchase decision (70 % of all purchase decisions are first made at the POS)
Connects online and offline world
50 % of users trust "out of home" content more than other media
Collection of user data possible (DSGVO compliant)
No high resource expenditure for maintenance/updating necessary
Integration of marketing actions also possible at short notice
User-friendly software allows control even without a third party
Simple language adaptation possible
Link to other channels (website, social media, planning tool, virtual showroom, AR application, etc.)
QR codes allow the customer to easily get the info they need on their smartphone
High degree of attention due to topicality & interactivity
Cost effective operation
Integration of existing systems
Use of already existing content
Personalanalysis, targeted consulting, coherent concepts. This is how digital signage becomes successful!
netzwerk P supports its customers through analysis, consulting and solutions.
In the kick-off workshop we analyze your needs and give concrete recommendations for action
We advise, plan and analyze - the complete concept from a single source
We create professionally animated content from existing image material
Your digital content is managed centrally and played out automatically
All measures are measured - for continuous campaign optimization
We combine exactly the software and hardware you need - regardless of the manufacturer
The result is eye-catching digital signage solutions that offer real added value for a wide range of applications. Whether sales promotion or entertainment: the multimedia content can be played out based on location, context and target group, so that visitors, customers or employees are provided with the right information - in real time.
netzwerk P stands above all for independent consulting. We do not think in pigeonholes, but develop an individual solution for your challenge together with you.