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How a life-saving measure became a data pacemaker at STIHL
How a life-saving measure became a data heartbeat maker at STIHL
Data is the heart of functioning marketing and sales processes. But what happens when the heart suddenly gets out of sync? What if the data infrastructure no longer functions as it should? How can standstill then be averted? STIHL's Dieburg sales center shows how it's done. It has managed to maintain all functions during a critical reconstruction phase of its data infrastructure. And quite incidentally, it has made its data fit for the future.
"We needed a solution for market-driven data provision within a very short time. Our departments and customers have very individual requirements, so this project was no easy task."
Andreas Epple, Managing Director
STIHL Vertriebszentrale AG & Co. KG
About the service Data optimization
STIHL Vertriebszentrale AG & Co. KG (2021)
Employees: over 300
Sector: Sales company for power-driven equipment for forestry and agriculture as well as landscaping, construction and demanding private users
Turnover: > 500 million euros
ANDREAS STIHL AG produces power and garden tools for private use as well as for forestry and construction, and has been doing so for almost 100 years.
STIHL is an innovation driver, always on the cutting edge, and prescribed itself a renewal of its IT and data infrastructure for high-performance processes. A difficult and lengthy operation, combined with many hurdles and uncertainties.
For STIHL Vertriebszentrale AG & Co. KG, which is responsible for the German market, this major operation did not proceed without risk and complications. During the long changeover phase, their marketing and sales activities were in danger of only being able to be implemented on schedule with considerable additional effort.
STIHL Dieburg had created data structures that had grown over the years to suit their own requirements. These were now no longer compatible and scalable. An interim solution was needed to stabilize the situation and keep the departments' ability to work alive.
STIHL looked for an experienced partner in the field of data management and data optimization for this task. netzwerk P has already successfully guided numerous corporations and markets through transformation processes and assisted them with restructuring.
Adaptation of the data structures of the German sales company required
Continued operation of marketing and sales endangered without high manual effort
Intervention needed in the shortest time
"With netzwerk P we have found a partner who has reliably accompanied us and created an optimal setup for our data infrastructure out of the emergency situation. We were particularly convinced by netzwerk P's expertise in data optimization and its high level of product understanding."
Andreas Epple, Managing Director
STIHL Vertriebszentrale AG & Co. KG
With the help of netzwerk P , STIHL Dieburg has managed to avert a delay in its marketing and sales activities. And better yet, the heart is beating stronger and faster than before. Because the new system will continue to facilitate the work of all specialist departments in the future. It has become a pacesetter for high-performance data provision.
STIHL Dieburg's new data fitness is based on a PIM/MAM system combination. Here, all data flows together via interfaces to existing systems. The system was implemented during ongoing operations without any interruptions.
Today, the departments work in just one system and maintain the same data master. Each department finds what it needs for its work, tailored to its market- and customer-specific requirements, thanks to an intelligent role-rights concept.
Time-consuming, error-prone work, such as the manual maintenance of Excel files, is eliminated. Instead, validated data is output. Even complex exports, such as for a catalog creation, can be created in the shortest possible time.
In summary, this means that by breaking down data silos, all data can be found in one place. All departments draw their data from this one location and maintain it only there. All data is validated by the responsible departments via a newly created interface and is therefore correct. The new system has proven itself and is a so-called single source of truth.
And this is not to be the end. Further applications and functions are already being planned. Thus, a transitional or emergency solution has become a continuous pacemaker for the provision of STIHL Dieburg's data.
PIM/MAM system combination
Go-live in only 3 months
Automation of data processes
Dissolution of data silos
Highest data quality
"By implementing the MAM/PIM system, a high degree of process reliability and data quality is achieved in order to play out data in an automated and future-proof manner."
Andreas Epple, Managing Director
STIHL Vertriebszentrale AG & Co. KG
Learn how to optimize your data here.
