Mobile wallet marketing: Reaching customers without an app hurdle

Mobile marketing is the addressing of users via mobile devices. Due to the increasing use of smartphones and tablets, marketing and advertising are also focusing on this format.

According to the mobile-first approach, websites are set up specifically for access via mobile devices. Advertising banners are also specially adapted for this format and vouchers or promotions are sent to consumers via SMS or e-mail. Increasingly, Wallet is now also being used as a channel for targeting.

First of all, one essential goal is pursued: to make information easily and quickly accessible. With the help of further functions, the user experience can be improved even further. For example, by dynamically maintaining the maps, up-to-date information can always be provided. A larger amount of information and links can be made available to users on the back of the map. In addition, they can be reminded by push notifications, which are also displayed on the lock screen based on location and time.

However, themost important goal remains the functionality of the card itself. Simplified access to an event, direct redemption of discounts and coupons or collection of loyalty points by validating or scanning the code on the front of the card.