Advertising logistics and fulfilment - an overview
In addition to pure advertising material logistics, i.e. warehousing and order processing, it is worthwhile for companies to take a look at what is known as fulfilment. In the case of advertising material logistics, "fulfilment" means the fulfilment of further or all needs and tasks of companies that are closely linked to logistics. This includes, for example, activities such as address management, invoicing or returns processing. In addition, there are requirements from marketing departments: How do I keep track? When do I have to produce more? Which advertising materials are actually in demand by the retailer and are they worthwhile? A whole portfolio of questions whose solutions represent a challenge for companies in all their complexity that they often cannot solve on their own.
Many companies therefore want a fulfilment service provider who not only takes care of the entire order processing from the moment the order is placed, but also keeps an eye on all other issues and tasks of advertising material logistics. This also includes services such as the provision of a B2B online shop and reporting including analysis of the order history and warehouse data as well as the associated recommendations for action to adjust productions. Tracking of orders is just as possible as interfaces to the company's own systems, which enable those responsible to place, monitor and evaluate orders easily and without obstacles. A logistical all-round package to ensure that the right advertising materials are in the right place at the right time and in the right quantity.
