Advertising logistics and fulfilment - an overview

In addition to pure advertising material logistics, i.e. warehousing and order processing, it is worthwhile for companies to take a look at what is known as fulfilment. In the case of advertising material logistics, "fulfilment" means the fulfilment of further or all needs and tasks of companies that are closely linked to logistics. This includes, for example, activities such as address management, invoicing or returns processing. In addition, there are requirements from marketing departments: How do I keep track? When do I have to produce more? Which advertising materials are actually in demand by the retailer and are they worthwhile? A whole portfolio of questions whose solutions represent a challenge for companies in all their complexity that they often cannot solve on their own.

An advertising logistics and fulfilment warehouse with several shelves in which boxes are placed on pallets.

Many companies therefore want a fulfilment service provider who not only takes care of the entire order processing from the moment the order is placed, but also keeps an eye on all other issues and tasks of advertising material logistics. This also includes services such as the provision of a B2B online shop and reporting including analysis of the order history and warehouse data as well as the associated recommendations for action to adjust productions. Tracking of orders is just as possible as interfaces to the company's own systems, which enable those responsible to place, monitor and evaluate orders easily and without obstacles. A logistical all-round package to ensure that the right advertising materials are in the right place at the right time and in the right quantity.

Possible fulfilment services in modern advertising material logistics:

  • Provision and operation of a B2B webshop and an interface to the company's own systems
  • Data-driven logistics: real-time data access and data-based recommendations for action to adapt further production
    (e.g. evaluations of order history)
  • Early warning system when the minimum stock of an advertising medium has been undercut
  • Tracking of orders by the ordering party or responsible person
  • Advice on shipping promotions on packaging, timing, composition, branding, packing and commissioning
  • Monitoring the schedule for dispatch
  • Specialisation in promotional and trade fair articles and event equipment
  • Special shipping actions such as separate wrapping or enclosing cover letters

The goal of fulfilment and modern advertising logistics

The aim is to create a continuously learning system that uses data collection and evaluation to consistently optimise processes and thus lead to efficient advertising material logistics.

11 good reasons for fulfilment and modern and digitalised advertising material logistics

Everything digital!
A completely digital fulfilment process enables fast reactions and transparency and makes the logistics of your advertising material fit for the future. This is linked to already familiar functions from B2C e-commerce, such as online shops and tracking.

Continuous automated monitoring of stocks prevents supply bottlenecks and automatically generates repeat orders.

High flexibility despite partial automation - changes in deadlines and scaling of quantities can be reacted to at short notice.

Transparency for product managers
Are products called off as planned or do other measures have to be taken? Which marketing materials are most successful? The product or marketing managers can view the retrieval of their marketing materials at any time via a dashboard and adjust their measures accordingly.

More effective planning of advertising materials and campaigns
The smart evaluation of data serves as the basis for recommendations for action, new developments and subsequent productions, as well as an aid to decision-making for or against an advertising material. Data-driven logistics provides a continuous database from production to delivery. For example, data from search queries in the advertising material shop can identify desired articles in the future or packaging can be efficiently tailored to the logistics process already during production.

A warehouse worker scans the barcode of a storage location

Optimised storage
The logistics centre as a dispatch hub instead of a warehouse.
The goal is just-in-time shipping. Stocks are minimised, storage is shortened and goods are turned around quickly. Overstocks and delivery backlogs are avoided through forecasting and data-driven logistics.

Always keep an eye on all goods movements in the company and track orders and stock in real time.

One contact for everything
Sensible linking of the ordering process, logistics and shipping as well as other fulfilment services in one fulfilment centre. The coordination effort is reduced because the individual contact persons such as warehouse or transport service providers are eliminated - the entire service and fulfilment process is in one hand.

Customisable, individual solutions for the respective requirements of the companies and their promotional products. Data transfer between the fulfilment centre and the company is ensured through a sensible linking of the IT solutions via interfaces.

Long-term cost savings
The constantly growing database provides the information needed for an optimised production and logistics process, so transport costs can be saved, for example.

Time savings
Short distances thanks to digital and automated solutions.

A warehouse employee assembles a give-away set consisting of a cap, pens and brochures.

How do we implement advertising material logistics and fulfilment?

From process design to process automation and data analytics: the marketing campaigns of our customers incorporate the lessons learned from 20 years as a media service provider and we closely align our processes with the challenges of modern advertising media management. Among other things, our own logistics platform can be linked modularly with our customers' systems (e.g. shop or ERP systems). In this way, efficiency potentials can be fully exploited.

Our experts support companies in process design and optimisation and accompany the process from production to aftercare. We also offer advertising material logistics as a single module, but specialise in a comprehensive full-service offering that smartly and profitably complements advertising material logistics, especially with data-driven logistics or the provision of a web shop. Our solutions are individually scalable and flexible, depending on the needs of our customers.

The successful concept for modern advertising material logistics
and fulfilment:
Digitalisation - Automation - Data-driven Logistics

Modern advertising material management and fulfilment is characterised by holistically conceived processes. Warehouse, transport and ordering processes can no longer be seen as individual links in a chain. Bundling in a fulfilment centre makes sense for reasons of cost and time. Digitalised and automated processes, including data-driven logistics, make advertising material logistics an efficient and fully transparent tool for the future planning of advertising material by marketing managers.

Interested? Then find out together with our
advertising material logistics experts how you too can optimise your company's advertising material management

Holistic advertising material logistics and fulfilment process. A cycle consisting of reporting, product range analysis, web shop, procurement, interface to the warehouse, dispatch, invoicing and again an interface to reporting.

Download our overview of the success factors of modern advertising material logistics in the marketing process here!

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Excerpt from our white paper on media logistics

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Interested? I look forward to your questions and exciting discussions about advertising material logistics and fulfilment!

Jana Eckert
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Our contact person for advertising material logistics and fulfilment: Jana Eckert