Many companies have recognized the potential of digitalization for B2B sales, but usually do not fully exploit the potential. This is because successful B2B e-commerce is more than just an online shop or digitized catalogs: Products that require explanation, large shopping carts, individual customer relationships, and long decision-making processes with many stakeholders make B2B e-commerce a strategic and technological challenge.
B2B e-commerce strategies deal with the holistic optimization of trade between companies. Through efficient and customer-oriented processes in sales, marketing and procurement, the potential of digitalization for further development & growth can be exploited.
The shopping behavior of professional buyers has changed dramatically. Many e-commerce benefits that your customers appreciate in private online shopping are also expected in the professional context. The generational change - in the management floors as well as in the purchasing departments - will continue to drive this trend. At the same time, companies are under increasing pressure to cut costs and open up new markets. B2B e-commerce helps you to grow successfully on the basis of smart technologies, to understand your customers better and to design shopping experiences with real added value.
Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: Digital marketplaces as a transaction model are also gaining importance in B2B.
The first joint workshop is about clarifying the assignment: we compare our level of knowledge and talk to you about your goals.
In the second step, we analyse the status quo: we evaluate your existing e-commerce activities and identify the weak points through a target-performance comparison.
We then define the relevant key figures, create a tracking concept and make the performance of processes and channels measurable - the basis for further optimisation.
Now it gets concrete: We develop ideas with suitable ideation methods, which we prioritize in a proven process, condense into a roadmap and visualize and test as an MVP (Minimum Viable Product).
In agile, iterative feedback loops, your individual e-commerce solution is created, always hands-on and in close coordination with your team - until we can hand over the result with training.
We measure performance under real conditions and derive measures for optimization and further development from regular analyses.
By building the shop on Shopify, Schweihofer was able to lay the foundation for the future.
Process streamlining through implementation of a marketing webshop with linked media logistics.