B2B e-commerce.
Efficient. Networked. Scalable. 

Many companies have recognized the potential of digitalization for B2B sales, but usually do not fully exploit the potential. This is because successful B2B e-commerce is more than just an online shop or digitized catalogs: Products that require explanation, large shopping carts, individual customer relationships, and long decision-making processes with many stakeholders make B2B e-commerce a strategic and technological challenge. 

Non-binding initial consultation
B2B E-Commerce | Advantages

10 good reasons for B2B e-commerce

Company-wide process cost savings
Access to new customer groups
Easier scaling and internationalization
Higher order values through cross- and upselling
Better customer understanding through data analysis
Optimized shopping experience 
High transparency for buyers
Customer loyalty through digital after-sales services
Green footprint through resource savings 
Setting the course for competitiveness
B2B E-Commerce | Sales Models

Typical B2B sales models:
Online shop vs. marketplace

Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: Digital marketplaces as a transaction model are also gaining importance in B2B.

Graphic online shop vs. marketplace
B2B E-Commerce | Process

We support you with our B2B e-commerce proven process model

1. needs analysis

The first joint workshop is about clarifying the assignment: we compare our level of knowledge and talk to you about your goals.

2. strategic development

In the second step, we analyse the status quo: we evaluate your existing e-commerce activities and identify the weak points through a target-performance comparison.

3. data strategy

We then define the relevant key figures, create a tracking concept and make the performance of processes and channels measurable - the basis for further optimisation. 

4. solution design

Now it gets concrete: We develop ideas with suitable ideation methods, which we prioritize in a proven process, condense into a roadmap and visualize and test as an MVP (Minimum Viable Product).

5. implementation

In agile, iterative feedback loops, your individual e-commerce solution is created, always hands-on and in close coordination with your team - until we can hand over the result with training.

6. performance measurement

We measure performance under real conditions and derive measures for optimization and further development from regular analyses.

B2B E-Commerce | Disciplines

Our focus in
B2B E-Commerce is on

Rights and role concept 

Who is allowed to research products, see prices or place orders - and within what budget? B2B shops need a role concept that ensures that shop users act within their competencies. 

Customised prices

In the B2B segment, many customers have individually negotiated prices and discount scales. These purchasing conditions lead to a complex price calculation that must be mapped digitally. 

Sustainable architecture

CRM, PIM or ERP, payment or logistics service providers: Only a flexible, modular architecture with open interfaces for third-party providers is fit for current and future requirements of digital B2B sales strategies. 

Digital billing

Purchase on account is the most popular payment method in B2B e-commerce. Secure, digitized payment processes are therefore a must-have, with real-time risk assessment and standardized e-invoicing formats.

Performance & Scaling

More channels, new markets or larger data volumes: For fast and flexible growth, B2B e-commerce needs solutions with maximum availability that can easily handle even high-traffic peaks. 

Efficiency increase

Digitization, automation and self-service offerings offer B2B e-commerce the opportunity to streamline complex administrative and sales processes and thus save resources and costs.

Product data quality

B2B decision makers have little time for research, but compare very rationally. Therefore, it makes sense to have an appropriately enriched data model, for example with images, videos and reviews.

Product Data Management

To provide B2B buyers with consistent product data regardless of channel, a PIM system is needed that makes the process of data collection, data maintenance and data distribution as efficient as possible.

B2B E-Commerce | Use Cases

How B2B e-commerce moves our customers forward? - Like this, for example:

Interested? I look forward to answering your questions and having interesting discussions with you.

Michael Richter


+49 30 259358-64
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