Many companies have recognised the potential of digitalisation in B2B sales for their business, but usually do not fully exploit the potential in this area. This is because successful B2B e-commerce is more than just an online shop or digitally available catalogues: products that require explanation, large shopping baskets, individual customer relationships and long decision-making processes with many stakeholders make B2B e-commerce a strategic and technological challenge.
Strategies for B2B e-commerce deal with the holistic optimisation of trade between companies. Through efficient and customer-oriented processes in sales, marketing and procurement, the potential of digitalisation for further development & growth in online trade can be exploited.
The shopping behaviour of professional buyers has changed dramatically. Many of the e-commerce advantages that your customers appreciate in B2C online shopping are also expected in the professional context. The generational change - in the management floors as well as in the purchasing departments - will continue to drive this trend. At the same time, there is increasing pressure on companies to cut costs and open up new markets for their business. B2B e-commerce helps you to grow successfully on the basis of smart technologies, to better understand your customers and to design online shopping experiences with real added value for buyers.
Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: digital marketplaces as a transaction model, as known from the B2C sector, are also gaining importance for companies with a focus on B2B. The sales models can be differentiated by the relationship between providers and customers.
The first joint workshop is about clarifying the assignment: we compare our level of knowledge and talk to you about your goals.
In the second step, we analyse the status quo: we evaluate your existing e-commerce activities and identify the weak points through a target-performance comparison.
We then define the relevant key figures for your company, create a tracking concept and make the performance of processes and channels measurable - the basis for further optimisation.
Now it gets concrete: we develop ideas tailored to your company using suitable ideation methods, which we prioritise in a proven process, condense into a roadmap and visualise and test as an MVP (Minimum Viable Product).
In agile, iterative feedback loops, your individual B2B e-commerce solution is created, always hands-on and in close coordination with your team - until we can hand over the final product in the form of a training course.
We measure performance under real conditions and derive measures for optimization and further development from regular analyses.
By building the shop on Shopify, Schweihofer was able to lay the foundation for the future.
Process streamlining through implementation of a marketing webshop with connected media logistics.
Interested? I look forward to your questions and exciting conversations.
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