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With data-driven marketing, you make your decisions based on data. It tells you where your customer is looking for information about your company. You find out what they want from contact with your brand and how they make purchasing decisions. So that your campaigns don't come to nothing.
Data-Driven Marketing
Making marketing decisions based on your gut is a gamble. Fortunately, there is another way.
Learn more about data-driven marketing here:
Performance marketing: data for campaign success
You've invested a lot of time and money in online campaigns again, but somehow nothing comes of it? Performance marketing uses data to analyze why campaigns are not working with the target group.
Cookieless tracking: online marketing without cookies
Display targeted advertising and measure the performance of websites and marketing measures in the age of DSGVO and blocked cookies - with Cookieless Tracking.
Data Processing: Making Data Useful with Data Processing
Avoid data silos and make data usable for all departments? With data processing and efficient data management, processes become leaner and data is used more effectively.
Artificial intelligence in marketing and sales
Targeting customers who are likely to make a purchase and predicting the success of campaigns: AI tools are a useful tool for sales and marketing.
Data strategy: the basis for customer-centric marketing
How well do you know your customers? Make targeted use of customer data to better understand and learn more about (purchasing) behavior. Read our article to find out why developing a data strategy is useful and what prerequisites you need to create.
First party data and customer centricity
Data generation is not an end in itself. What data provides me with answers to my questions? "First party data": This is the data that we receive from our customers themselves. You can find out more about this in our article.
What is data-driven marketing?
Data-driven marketing involves collecting data that can be used to make validated statements. The aim is to make marketing decisions dependent on the findings from the data. However, you first need to collect data before you can use it. There are tools that collect knowledge about the behavior of your (potential) buyers. You then analyze the data obtained. Collecting and analyzing data is one thing - but in the end, it's what you do with it that counts. After all, you want to understand your customers better and adapt your marketing communication to the findings from the analysis.
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Why is data-driven marketing so important?
If you make marketing decisions based on gut feeling or assumptions, there is always a risk that you will miss out on the needs of your customers. You don't run this risk with data-driven marketing. Instead, you can respond to your customers' specific problems and offer them solutions. Your budget is also better invested, as your campaigns are tailored to the target group and therefore more successful. Data-driven marketing also makes it easier to look into the future, as your data reveals trends such as changes in buyer behavior. Nowadays, personalized content is also very important. Your data will also show you which channel with which content is relevant for your customers. In summary, this means more success for your marketing.