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Sustainable advertising with suitable advertising materials
What is "sustainable advertising"? Sustainable advertising goes beyond the product or service. It takes into account not only economic success, but also the long-term impact on society and the planet. In today's world, the topic of sustainability and therefore for many companies the topic of "sustainable advertising" or "green marketing" is becoming increasingly important in their marketing strategy. The aim is to inspire customers to make sustainable, environmentally conscious and socially responsible decisions.
Sustainable advertising as a holistic concept
More and more companies are thinking about finding environmentally conscious solutions that both strengthen their brand identity and minimize their impact on the planet. Sustainability should not just be a buzzword, but a holistic concept. Accordingly, we have looked at approaches to what sustainability means in general and specifically in the area of sustainable advertising in the form of advertising materials.
Sustainable advertising - our concept for sustainable giveaway ideas
The demand for sustainable promotional items in marketing is growing. We have therefore been working intensively on ideas for sustainable giveaways. For us, items such as solar power banks, drinking bottles or giveaways with components made of bamboo or cork are not just sustainable promotional items. We are not interested in making individual environmentally friendly decisions, but rather in creating a holistic understanding of sustainability when selecting items. Advertising materials should therefore ideally function on all of the following levels:
- Inspiration from everyday life for everyday life (supports sustainability in everyday customer life)
- Fulfillment of sustainability aspects in terms of materials and production (sustainable from start to finish)
- Multiplication effect (establishes the idea of sustainability in society)
Thinking sustainability holistically: Inspiration from everyday life for everyday life
What does "eco", "living ecologically" or sustainability actually mean? In everyday life, sustainability means consuming consciously, reducing the consumption of resources and treating people and the environment with respect. Giveaways should therefore not end up in the nearest garbage can, but should be integrated into everyday life and contribute to a sustainable lifestyle.
Sustainability aspects in relation to materials and production
Perhaps the most important role in terms of sustainable advertising and sustainable giveaway ideas is played by both the materials and the ecological production of the items. We have therefore looked at these two aspects in detail and would like to briefly describe them below.
Sustainable raw materials: recycled, renewable and certified
One important aspect is the raw material used. To be able to speak of sustainable advertising, promotional products should ideally be made from renewable or recycled materials. Certificates such as the Recycled Claim Standard (RCS) or the Global Recycled Standard (GRS) can provide an indication of this. Another certificate is, for example, the Global Organic Textile Standard (GOTS) for the processing of textiles made from organically produced natural fibers. It defines environmental requirements along the entire textile production chain as well as social criteria. By using such raw materials, we can help to minimize the use of resources and promote the circular economy.
Residual product and recyclability: the circular concept
Another key objective of our concept for sustainable advertising and sustainable giveaway ideas is to maximize the recyclability of promotional items. We want to ensure that promotional products do not end up as residual waste at the end of their life cycle, but can be processed and reused. So-called mono-materials also play a role here, for example. In this way, we can make a contribution to a genuine circular economy in which raw materials are not lost, but are constantly fed back into the production process.
Packaging material: a conscious plastic-free decision
Packaging is also a key issue for us in the sustainable production of promotional items. In our approach, we attach great importance to using plastic-free packaging. Instead of plastic, we use recyclable materials such as paper or other sustainable alternatives that have less of a negative impact on the environment and are easier to dispose of or process. The aim is to use as little plastic as possible without compromising the functionality of the packaging.
Production and materials from Europe and Germany: minimizing transport routes
Another important aspect for us for sustainable advertising in the form of sustainable promotional items is the production of the items in Europe and Germany and ideally also the use of materials from Europe. When deciding where and how promotional items are produced, we recommend keeping a close eye on the footprint of transportation routes. Shorter supply chains not only mean a reduction inCO2 emissions, but also greater transparency within production and better control over environmental and social standards.
Climate-neutral production
For us, sustainable give-away ideas ideally also include production that is as climate-neutral as possible. There are now many ways to reduce the use of fossil fuels in production, for example. For example, by using renewable energies such as solar power or hydropower. Here, too, we take a close look at how advertising materials are produced.
Multiplication effect
Last but not least, sustainable advertising and the use of a sustainable product also inspires other people in the community to engage with the topic of sustainability and to live in a more environmentally conscious and ecological way. Generally speaking, it is not that easy to find a suitable advertising medium that meets all our requirements. It is not necessarily a question of fulfilling every single aspect, but rather of "multiplying" and encouraging our customers to take a critical look at the topic and incorporate these aspects when selecting sustainable giveaways.
Conclusion: a sustainable concept for the future of advertising media production
In our concept for the most sustainable advertising and sustainable giveaway ideas possible, we have taken a close look at the most important criteria that we want to take into account during production and use: Supporting a sustainable lifestyle, multiplication effect, sustainable raw materials, recyclability, short transportation routes, plastic-free packaging and climate-neutral production are not individual aspects for us, but interlinked components of a holistic approach.
By implementing these principles in our work in the search for suitable promotional gifts, we not only want to assume ecological responsibility as a company, but also offer other companies the opportunity to make sustainable decisions that have a positive impact on the environment and thus also meet the expectations that their customers have of them. Sustainability is an ongoing process and we are convinced that every sustainable product we create is a step in the right direction.We are also happy to support you in your search for and production of sustainable promotional products with our many years of experience in promotional product production and promotional product logistics.
