The starting position

Surely your company has a long-term marketing strategy to position the brand with defined goals from which a marketing plan and individual marketing activities can be derived. The implementation of these measures requires a multitude of individual tasks such as the planning of sales campaigns or product launches, central and local campaigns for market communication, the creation and provision of marketing material and much more, which strengthens your company's brand. Of course, all these tasks also have to be adapted to the respective type of marketing channel, if necessary even prepared in different languages.

Two people sit at a table with laptops and create a marketing plan
A person sits at a laptop and looks at the dashboard of a marketing portal

What are marketing portals?

It is difficult to define marketing portals in a uniform way because functions, processes and interfaces are as individual as each company. Nevertheless, it can be stated that marketing portals make all operational tasks in marketing available and measurable in one central place.

Marketing portals are often cloud-based and have been developed by marketing experts. They combine different marketing tools directly in the portal or via interfaces and thus facilitate the management of workflows and media plans, the creation of CD-compliant marketing materials, the completion of projects on schedule and allow complete control and measurability over all marketing activities of an organisation.

Marketers achieve more transparency, greater control and reduced complexity, e.g. of multinational marketing campaigns, and can thus optimise their marketing activities and the positioning of their brand company-wide.

Overview of added values

Icon for centrality of a marketing portal

Central

Secure access for all users
and to all data in the form of Identity & Access Management
Icon of a clipboard with ticked-off tasks as a symbol for a marketing portal optimisation.

Optimised

Uniform data -
up-to-date, qualitative and quick to find
Icon of a piggy bank as a symbol for reduced agency costs of a marketing portal

Reduced agency costs

More efficient processes as well as the enablement of markets, traders etc. to adapt marketing materials themselves reduce agency costs
Icon of a loudspeaker as a symbol for consistency of a marketing portal

Consistent

Keep control of the brand's appearance with customisable design templates
Icon of a racing car as a symbol for speed of a marketing portal

Speed

No time-consuming information search, real-time evaluations, self-publishing


A common problem: marketing software already exists specifically for each use case. Often these are systems without scaling options with separate logins, separate data and user management and interface connections, but the same users behind the system in each case.

Common problems with marketing software

Graphical representation of common problems with marketing software

A common problem

Marketing software is already available specifically for each use case.

  • No scaling options
  • Separate data and user management
  • No control of interfaces
Graphical illustration of the problems solved with marketing software

Our solution

A marketing portal that looks at the issue from the user's point of view.

  • Central user management
  • Central data control
  • Central control of interfaces

Common problems with marketing software

Graphical representation of common problems with marketing software

A common problem

Marketing software is already available specifically for each use case.

  • No scaling possibilities
  • Separate data and user management
  • No control of interfaces
Graphical illustration of the problems solved with marketing software

Our solution

A marketing portal that looks at the issue from the user's point of view.

  • Central user management
  • Central data control
  • Central control of interfaces
"With the right tools and guided processes, employees can realise your company's brand communication independently and with precision. Take the plunge! By investing in a marketing portal, your company is laying the foundation for scalable marketing."
Manuel Kohler, Projects

Functions of marketing portals

Providers of marketing portals have different focuses in their solutions.
Often marketing portals offer functions such as:

Before inquiring about the exact portal functions from various providers, one should consider which workflows and use cases exist in the organisation and which can be optimised.

What is the best way to implement a marketing portal?

Online in 4 steps! - Our proven go-to-live process:

Three tips for solution selection

In order to have a solid foundation that can be adapted to new challenges in the future, the portal should consider the following points:

Icon of a puzzle piece to be inserted as a symbol for the seamless integrability of a marketing portal

Integrable

Seamless integration into existing IT infrastructure and your company's MarTech stack
Icon of a rising curve as a symbol for the scalability of a marketing portal

Flexible and scalable

Secure access for all users
and to all data in the form of Identity & Access Management
Icon of a thumbs-up as a symbol for the user-friendliness of a marketing portal

User-friendly

Engage users through simplification and increase their activities

Our conclusion

The individual phases from the initial recording of the requirements, the elaboration and technical conception as well as the acceptance and introduction can be complex. We support you as your partner! Whether selectively in individual work steps or as a consultant and architect for the entire process.
Just get in touch with us!

Learn more about MarTech consulting now!
One person writes ideas and keywords with a marker on a transparent whiteboard

How do marketing portals help our customers get ahead? - Like this, for example:

Interested? I look forward to your questions and exciting conversations.

Manuel Kohler
Send an e-mail
Our contact person around MarTech Stack: Manuel Kohler