Learn about the benefits and advantages of brand management systems! Learn why these systems are an important investment for any company and especially for any marketing department, what is important when choosing a solution and how to best implement a marketing portal.
A simple question to start with - you probably know this situation: there is an important change in your company's marketing message. How can you be sure that your colleagues are aware of this change and are actually using the right data and media? Marketing portals make it possible to create optimised and traceable workflows in marketing. This allows you to focus - on the central strategy and the expansion of marketing activities.
Surely your company has a long-term marketing strategy to position the brand with defined goals from which a marketing plan and individual marketing activities can be derived. The implementation of these measures requires a multitude of individual tasks such as the planning of sales campaigns or product launches, central and local campaigns for market communication, the creation and provision of marketing material and much more, which strengthens your company's brand. Of course, all these tasks also have to be adapted to the respective type of marketing channel, if necessary even prepared in different languages.
It is difficult to define marketing portals in a uniform way because functions, processes and interfaces are as individual as each company. Nevertheless, it can be stated that marketing portals make all operational tasks in marketing available and measurable in one central place.
Marketing portals are often cloud-based and have been developed by marketing experts. They combine different marketing tools directly in the portal or via interfaces and thus facilitate the management of workflows and media plans, the creation of CD-compliant marketing materials, the completion of projects on schedule and allow complete control and measurability over all marketing activities of an organisation.
Marketers achieve more transparency, greater control and reduced complexity, e.g. of multinational marketing campaigns, and can thus optimise their marketing activities and the positioning of their brand company-wide.
A common problem
Marketing software is already available specifically for each use case.
Our solution
A marketing portal that looks at the issue from the user's point of view.
A common problem
Marketing software is already available specifically for each use case.
Our solution
A marketing portal that looks at the issue from the user's point of view.
"With the right tools and guided processes, employees can realise your company's brand communication independently and with precision. Take the plunge! By investing in a marketing portal, your company is laying the foundation for scalable marketing."
Providers of marketing portals have different focuses in their solutions.
Often marketing portals offer functions such as:
Before inquiring about the exact portal functions from various providers, one should consider which workflows and use cases exist in the organisation and which can be optimised.
Online in 4 steps! - Our proven go-to-live process:
In order to have a solid foundation that can be adapted to new challenges in the future, the portal should consider the following points:
The individual phases from the initial recording of the requirements, the elaboration and technical conception as well as the acceptance and introduction can be complex. We support you as your partner! Whether selectively in individual work steps or as a consultant and architect for the entire process.
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