Many of you are familiar with the situation: several people are asked to coordinate and approve the content of a communication measure. The email ping-pong begins and just when the goal of approval is within reach, everything is overturned in the last step. A nightmare for many marketers - but it doesn't have to be! In this article we would like to give you an insight into online proofing. This is marketing technology (MarTech for short) that saves time and nerves and noticeably reduces costs.
Online proofing is the web-based reconciliation and approval of content in a software tool. Online proofing software, or "voting and approval software," enables marketers to share assets (content such as text, images, sound or movie files, and documents) more easily and obtain feedback or approvals on an asset more quickly. The online proofing platform is an improvement over traditional ad hoc methods such as email, hand-entered corrections in file printouts, or hallway conversations. The main advantage of online proofing over these traditional methods is the centralized feedback, which makes working on projects in a team with multiple people much more effective and accurate.
Most marketing technologies are reserved for larger companies due to their high cost. Online proofing systems, on the other hand, have asserted themselves as the most cost-effective component of MarTech when offered as a standalone tool.
Rummaging through the inbox, fiddling with attachments, the endless back and forth during votes - stop the mail chaos in your inbox and reduce the number of project mails by 80%.
Break away from email briefings, messy printouts, and other outdated tools. Centralize feedback in a modern review and approval platform with powerful mark-up tools and easy version management.
Share an asset - such as images, videos, websites, media banners, PDFs, audio files, and other content types - and review it with other users on your team in real time. Easily bring reviewers and decision makers together and keep them informed throughout the review process.
Increase review efficiency by creating process workflows with powerful automation. Track review progress and improve team performance with overview and analysis features.
We don't see ourselves as a salesperson for a specific software solution. Instead, we want to use our years of experience in online proofing to help you digitize your approval processes or put existing solutions and their functionality to the test.
Whether you want to have translations checked by a market or a blueprint approved by product management and the legal department, it doesn't matter to us. We analyze your approval processes and transfer them to the world of online proofing.
Onboarding sessions help us to enter into dialog and gain a common understanding of the possibilities, as well as to get to know your coordination and approval processes. We translate what we have learned into digital process templates that can be used in a later implementation of online proofing software.
Even after the introduction of an online proofing solution, we accompany you as a reliable contact partner and stand by your side.
In addition to the main benefits of an online proofing solution mentioned above, it is also important to consider the impact of the status quo. If inefficient processes go unnoticed, they can continue to bring consequential costs. Thus, it is important to not only focus on one tool, but also to scrutinize the feedback and review processes themselves.
Online proofing has been called "the fastest win in marketing technology," primarily because of its ease of implementation and low training requirements. However, the long-term, tangible benefits for companies and users far outweigh the short-term effects. Online proofing tools significantly increase the efficiency of reconciliation and approval processes and provide less frustration when working on approval processes with multiple stakeholders.
Interested? I look forward to your questions and exciting conversations about online proofing!
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