MarTech Consulting.
Enthusiastic about technology. Integrated. Neutral.

Customer centricity is inextricably linked to automation, digitalisation and individualisation. We think from the customer's expectations and derive meaningful technologies for your MarTech solutions. We analyse your existing tools, processes and data, suggest improvements and support your team in implementing them.

Non-binding initial consultation
MarTech Consulting | Trends

Marketing technologies: Better decisions for your marketing

The picture shows two people talking in front of an Agile Project Board.

What exactly is MarTech?

MarTech is the interplay between marketing and technology - or to put it another way: The use of digital tools helps you to make your marketing more efficient. MarTech can simplify complex processes, help you organise and create content, improve the impact of marketing campaigns and evaluate the success of marketing activities.

How do you benefit from our MarTech consulting?

Your company faces the challenge of communicating with its customers at a growing number of touchpoints. For a consistent customer experience, you need to understand your customers better - but at the same time, you need to prioritise your resources wisely and align them efficiently with your marketing goals. Our MarTech experts
help you to combine a toolset from the diverse technology landscape with over 8,000 solutions, with which you can discover unused potential in your data, drive automation and optimise the analogue and digital customer experience. Always with a convincing cost-benefit ratio for your marketing.

Martech Consulting | Distribution Models

Typical B2B sales models:
Online shop vs. marketplace

Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: digital marketplaces as a transaction model are also gaining importance in B2B.

Graphic online shop vs. marketplace
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MarTech Consulting | Process

Sounds complicated? We support you in the MarTech implementation with our proven process model.

1. needs analysis

In an initial workshop, on-site or digital, our MarTech consultants will work with your experts to analyse your existing marketing IT infrastructure, your content, talk about your goals and the status quo of your customer journey. Regardless of whether this is mainly analogue or digital.

2 MarTech strategy

Based on the results of the workshop, we develop an individual strategy for your use of MarTech - tailored to your customers and your marketing goals. For this purpose we also structure your data and develop recommendations on how you can further improve data collection, data organisation and data quality.

3. conception of the IT landscape

In line with your MarTech strategy, we design a tool landscape of specialised solutions or complex, integrated suites. If it makes sense, we also integrate existing technologies or in-house programming into your MarTech architecture.

4. commissioning

If you wish, our MarTech experts will take care of the implementation of the selected tools, i.e. we will hand over ready-to-use solutions or support your team selectively as required.

5. fine adjustment

After the go-live of your MarTech solution, our analytics experts will evaluate the performance of your marketing campaigns on request and give you ideas on how you can further optimise your strategy - for example by means of personalisation and automation.

MarTech Consulting | Disciplines

Our focus
in MarTech consulting is on:

IT infrastructure

As a neutral MarTech partner, we select solutions independently from the offerings of leading providers and accompany you through the technological transformation, from the inventory of your tech stack to the roll-out.

customer journey

Our MarTech consultancy always aims to optimise the quality of communication at all stages of the customer journey - with the right messages on the right channels.

Performance Marketing

Our performance marketing specialists take your online marketing to the next level - away from gut feeling to data-driven communication with the help of data analytics.

B2B e-commerce

We combine MarTech expertise with many years of know-how in B2B e-commerce and always include customer-oriented processes in sales and procurement when designing IT landscapes.

Data automation

Whether it's analytics, content management, data maintenance or personalisation, our MarTech consultancy not only makes your marketing workflows more efficient, but also smarter.  

MarTech Consulting | Use Cases

How MarTech consulting moves our clients forward? - Like this, for example:

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Media Logistics
Consulting

Centralised media logistics for bundling efficiencies

17 times the Stuttgart TV tower - that's the height of all the pallets stacked on top of each other that we initially had to move when we took over the media logistics of a large corporation. A mammoth project.

Details
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CRM
Campaign Planning
Portal

CRM measures bundled in a central campaign portal

Getting the local dealer involved in all available CRM efforts is a challenge.

Details
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MarTech
PIM
DAM

Intelligent database systems for the future

Over a period of three years, netzwerk P created multiple added value with the introduction of a MAM/PIM system for specialist departments at STIHL Germany.

Details

Interested? I look forward to your questions and exciting conversations.

Manuel Kohler

Projects

+49 (0) 711 615544 550
Send an e-mail
The picture shows your contact person Manuel Kohler