MarTech Consulting.
Enthusiastic about technology. Integrated. Neutral.

Customer centricity is inextricably linked to automation, digitalisation and individualisation. We think from the customer's expectations and derive meaningful technologies for your MarTech solutions. We analyse your existing tools, processes and data, suggest improvements and support your team in implementing them.

Non-binding initial consultation
Martech Consulting | Distribution Models

Typical B2B sales models:
Online shop vs. marketplace

Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: digital marketplaces as a transaction model are also gaining importance in B2B.

Graphic online shop vs. marketplace
The picture shows a rotating process model
MarTech Consulting | Process

Sounds complicated? We support you in the MarTech implementation with our proven process model.

1. needs analysis

In an initial workshop, on-site or digital, our MarTech consultants will work with your experts to analyse your existing marketing IT infrastructure, your content, talk about your goals and the status quo of your customer journey. Regardless of whether this is mainly analogue or digital.

2 MarTech strategy

Based on the results of the workshop, we develop an individual strategy for your use of MarTech - tailored to your customers and your marketing goals. For this purpose we also structure your data and develop recommendations on how you can further improve data collection, data organisation and data quality.

3. conception of the IT landscape

In line with your MarTech strategy, we design a tool landscape of specialised solutions or complex, integrated suites. If it makes sense, we also integrate existing technologies or in-house programming into your MarTech architecture.

4. commissioning

If you wish, our MarTech experts will take care of the implementation of the selected tools, i.e. we will hand over ready-to-use solutions or support your team selectively as required.

5. fine adjustment

After the go-live of your MarTech solution, our analytics experts will evaluate the performance of your marketing campaigns on request and give you ideas on how you can further optimise your strategy - for example by means of personalisation and automation.

MarTech Consulting | Disciplines

Our focus
in MarTech consulting is on:

MarTech Consulting | Use Cases

How MarTech consulting moves our clients forward? - Like this, for example:

Interested? I look forward to your questions and exciting conversations.

Manuel Kohler


+49 (0) 711 615544 550
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The picture shows your contact person Manuel Kohler