Customer centricity is inextricably linked to automation, digitalisation and individualisation. We think from customer expectations and derive meaningful technologies for your MarTech solutions. In doing so, we analyse your existing tools, processes and data, suggest improvements and support your team in implementing them.
MarTech is the interplay between marketing and technologies - or put another way: The use of digital tools supports you in making your marketing more efficient. MarTech can simplify complex processes, improve the impact of marketing campaigns and evaluate the success of marketing activities.
You face the challenge of communicating with your customers at a growing number of touchpoints. For a consistent customer experience, you need to understand your customers better - but at the same time, you need to prioritise your resources wisely and align them efficiently with your marketing goals. Our MarTech experts help you combine a toolset from the diverse technology landscape of over 8,000 solutions to discover untapped potential in your data, drive automation and optimise the customer experience. Always with a convincing cost-benefit ratio for your marketing.
Strategic B2B e-commerce has long since gone beyond the implementation of an online shop. Whether Amazon Business, Alibaba or Mercateo: Digital marketplaces as a transaction model are also gaining importance in B2B.
In an initial workshop, our MarTech consultants work with your experts to analyse your existing marketing IT infrastructure, talk about your goals and the status quo of your customer journey.
Based on the results of the workshop, we develop an individual strategy for your use of MarTech - tailored to your customers and marketing goals. For this purpose we also structure your data and develop recommendations on how you can further improve data collection, data organisation and data quality.
In line with your MarTech strategy, we design a tool landscape of specialised solutions or complex, integrated suites. If it makes sense, we also integrate existing tools or in-house programming into your MarTech architecture.
If you wish, our MarTech experts will take care of the implementation of the selected tools, i.e. we will hand over ready-to-use technologies or support your team selectively as required.
After the go-live of your MarTech solution, our analytics experts evaluate the performance of your marketing campaigns on request and give impulses on how you can further optimise your strategy - for example by means of personalisation and automation.
17 times the Stuttgart TV tower - that's the height of all the pallets stacked on top of each other that we initially had to move when we took over the media logistics of a large corporation. A mammoth project.
Getting the local dealer involved in all available CRM efforts is a challenge.