MarTech Consulting.
Enthusiastic about technology. Integrated. Neutral.

Customer centricity is inextricably linked to automation, digitalisation and individualisation. We think from customer expectations and derive meaningful technologies for your MarTech solutions. In doing so, we analyse your existing tools, processes and data, suggest improvements and support your team in implementing them.

Non-binding initial consultation
MarTech Consulting | Process

Sounds complicated? We support you in the martech implementation with our proven process model.

1. needs analysis

In an initial workshop, our MarTech consultants work with your experts to analyse your existing marketing IT infrastructure, talk about your goals and the status quo of your customer journey.

2 MarTech strategy

Based on the results of the workshop, we develop an individual strategy for your use of MarTech - tailored to your customers and marketing goals. For this purpose we also structure your data and develop recommendations on how you can further improve data collection, data organisation and data quality.

3. conception of the IT landscape

In line with your MarTech strategy, we design a tool landscape of specialised solutions or complex, integrated suites. If it makes sense, we also integrate existing tools or in-house programming into your MarTech architecture.

4. commissioning

If you wish, our MarTech experts will take care of the implementation of the selected tools, i.e. we will hand over ready-to-use technologies or support your team selectively as required.

5. fine adjustment

After the go-live of your MarTech solution, our analytics experts evaluate the performance of your marketing campaigns on request and give impulses on how you can further optimise your strategy - for example by means of personalisation and automation.

MarTech Consulting | Disciplines

Our focus
in MarTech consulting is on:

MarTech Consulting | Use Cases

How MarTech consulting moves our clients forward? - Like this, for example:

Interested? I look forward to answering your questions and having interesting discussions with you.

Manuel Kohler

Projects

+49 (0) 711 615544 550
Send an e-mail