Performance marketing.
Measurable. Transparent. Key figure-based.

In the digital age, it's hard to imagine marketing without online campaigns. But are you reaching your desired customers and the goals for your company with your current marketing campaigns? Is the channel mix right or does it make sense to redistribute the budget and adjust the measures in a campaign? Performance marketing - the supreme discipline in online marketing - provides the right answers. We show you how to use your data for a performance-oriented marketing strategy without losing sight of your goal and how to optimally align your campaigns with the needs of your customers. Away from gut feeling to data-driven communication.

Non-binding initial consultation
Performance Marketing | Trends

Performance marketing: Only performance counts!

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What exactly is performance marketing?

Performance marketing is the generic term for an online marketing strategy that is consistently focused on your customers and measurable successes such as reach, interactions or transactions. The performance of each marketing measure and campaign is quantified with the help of tracking tools and key figures. Typical KPIs of your success are, for example, click-through rate, impressions, leads or conversions.

What advantages does performance marketing offer?

The greatest benefit of performance marketing is that you can transparently measure the impact of your brand and marketing strategy in real time, evaluate it and use it to optimise your measures and conversion rate. Whether it's SEO, display ads, SEA, social media marketing or email marketing, you can immediately see which measures, channels and formats of your campaigns really contribute to your goals and success and can optimise all parameters in short intervals and on the basis of valid information - for successful customer communication and a strong ROI.

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Performance Marketing | Process

Sounds complicated? We support you in performance marketing and in achieving the goals for your brand with our proven process model.

1. initial situation

Our performance marketing experts
take a detailed inventory of your (online) marketing activities and compile all relevant information on your existing data infrastructure, your current processes, campaigns, channels and touchpoints.

2. performance marketing concept

In the next step, we develop a strategy on how we can align your online marketing campaigns even more performance-oriented to your marketing goals, which KPIs can be used to measure performance and how we can map the metrics required for this in a tracking concept. Of course, we can also support you in the operational playout of your campaigns.

3. tracking

Now it's time for the technical implementation: we select suitable tools and design a "data hub" that brings together all the necessary data from the various sources. If you want, we can take over the complete implementation or support your marketing team with our know-how.

4. performance measurement and optimisation

We visualise your KPIs on a performance marketing dashboard for meaningful success reporting. Together with you, we evaluate the results and find valuable starting points for a continuous improvement process of your strategy and communication measures to reach your customers.

Performance Marketing | Disciplines

Your success is our goal. Our focus in performance marketing is on:

customer experience

We support companies in strengthening their customer centricity and improving the customer experience - among other things, through target group segmentation, touchpoint analyses and the appropriate channel mix as well as a tailor-made content management.

Optimisation of budget allocation

Based on the insights from the performance marketing dashboard, we improve the conversion rate and ROI of online marketing campaigns - always with the goal of a transparent and performance-oriented marketing strategy.

Data-driven marketing

We help companies make data-driven marketing decisions - with a strategy for intelligent tracking concepts, the determination of relevant KPIs and the evaluation of complex data volumes. In this way, we not only transform online marketing into performance marketing, but also create the conditions for (later) marketing automation.

Reduction of data silos

With the increasing number of devices and platforms, there is a paradigm shift in marketing: campaigns are no longer focused on individual channels, but on users. In order to be able to track and analyse customer-centric, cross-channel campaigns, data streams from a wide variety of sources must therefore be brought together - an important foundation for performance marketing.

Interested? I look forward to your questions and exciting conversations.

Sonja Rösler

Projects

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