In this project there were challenges at several points, which we gradually optimized with the customer. First and foremost was the manual entry of the international sales locations with the respective print runs and delivery addresses. For this purpose, we created a customized online tool (OrderFlow) for our customer, in which each participating market can order the corresponding advertising and marketing materials subdivided by campaign. The result of this process is a digitally generated list with the relevant information, without transmission errors and manual intervention.
A further optimization step was to make the translation process more efficient. For this purpose, the texts to be translated are directly coordinated with the participating countries via our CheckFlow tool. This ensures that all corrections are communicated centrally and can be tracked. With the help of the tool, the customer has direct access to the galley proofs and also the possibility to react directly in case of problems or delays. Timing is controlled by our StatusFlow system. All parties involved in the workflow have access to this system. Once the brochures are finished, they are sent to the countries via another service provider. Throughout the entire workflow, we link our tools via an enterprise resource planning system so that all relevant information (e.g. delivery dates, article numbers, web shop requirements, etc.) can be combined in one system and made available centrally. This enables the customer to check at any time where the goods are, in what quantity they are available and when new goods will arrive.
