The dispatch of marketing materials, training materials and advertising materials was resource-intensive in the past. They were processed via internal industrial logistics from several locations. A large proportion of incoming orders were entered manually, which led to considerable delays in dispatch at times. In the run-up to the project, we had very intensive discussions with Hekatron's marketing department. Based on our experience from similar projects, we were quickly able to identify potential for improvement. These were primarily in the areas of the creation and distribution of the marketing materials. Unclear responsibilities, different storage locations for the marketing materials and a limited ordering process also made the distribution process more difficult.
"It's a great example of how we've managed to achieve the highest level of transparency in all areas involved with an e-commerce project."
Due to the initial situation, our focus in the concept was on a holistic solution approach. This should enable both the implementation of a web shop and the direct connection to the central media logistics. Every employee should be able to order their marketing materials on the Hekatron intranet without having to go through an additional login platform. The centrally stored advertising materials will then be dispatched directly after receipt of the digital order by the logistics centre. Orders and dispatch can be tracked by the tracking system. We have paid particular attention to ensuring that all user interfaces are structured and operable in a user-friendly manner.
We were able to design, build and successfully implement an extremely efficient webshop for 2D and 3D advertising materials for our customer Hekatron within 5 months. Today, every Hekatron employee can access the ordering platform and track their orders transparently and in real time. The ordering process, logistics and shipping are linked in a meaningful way. As a result, the stock of goods can be permanently checked, and upcoming post-productions can be carried out in good time and in a resource-saving manner.
For the 30th Mercedes-Benz JuniorCup, we developed various communications measures around the event for our client, Mercedes-Benz AG.
International marketing planning across all national companies with central guidelines and rules is a challenge.