Initial situation

Initial situation

On their website, our customer Mercedes-Benz AG created the option to register in order to receive information in advance about the new EQC in a comprehensive and entertaining way. People interested are to be posted information hot off the press over the course of the time waiting for the market launch. Sustainability as the basic idea – with reference to the topic of electromobility, a mailing concept is to be developed that conveys a suitable message.

"It was very interesting to develop a mailing concept with sustainability as a basic idea, as the topic of sustainability and careful use of resources is immensely important in today's world!
Micaela Philippin, netzwerk P GmbH

Initial situation


In order to bridge the waiting time until market launch of the new EQC model, a mailing with a thematically appropriate give-away was designed, which takes those interested through several stages. Topicality and sustainability were at the forefront when selecting materials. The search for a suitable give-away led to selection of a phone grip and a power bank with bright lettering. After checking feasibility in accordance with postal and shipping requirements (hazardous goods), appropriate shipping packaging made from sustainable materials was developed to send the promotional items safely to the recipients. Dispatching the quarterly magazine "Mercedes me" with a customised address completed the campaign. With competent consulting, comprehensive project management as well as purchase and service features, netzwerk P facilitated the implementation from a single source.

Initial situation


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Interested? I look forward to answering your questions and having interesting discussions with you.

Micaela Philippin


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