Blog

Welcome to our blog! Here, our colleagues share their expertise on current marketing topics with you.

We like to give something

Because we not only have a passion for marketing, we also love to make others experts. In our articles from the areas of marketing technology (MarTech), data-driven marketing, organizational development and classic marketing, we share everything about the topics that are currently moving the marketing world and us. Selected for you by us.

MarTech Stack

Customer-centered marketing

It's all about strategies, insights and best practices that put the customer at the center of marketing. Learn how brands build real relationships, optimize customer experiences and create long-term customer loyalty through data-based approaches.

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MarTech Stack

Learn all about marketing technologies and the benefits of a well-developed MarTech landscape.

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Data-Driven Marketing
Data-Driven Marketing

Data-Driven Marketing

Not making marketing decisions based on gut instinct, but relying on valid data - that's the core of data-driven marketing.

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Organizational
development

Everything around topics that deal with customers, structures and processes in companies.

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Colleague speaks in front of colleagues in a workshop
Data-Driven Marketing

Other marketing topics

Here you will find marketing topics that don't quite want to fit into a category.

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