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Blog
Welcome to our blog! Here, our colleagues share their expertise on current marketing topics with you.
We like to give something
Because we not only have a passion for marketing, we also love to make others experts. In our articles from the areas of marketing technology (MarTech), data-driven marketing, organizational development and classic marketing, we share everything about the topics that are currently moving the marketing world and us. Selected for you by us.
Customer-centered marketing
It's all about strategies, insights and best practices that put the customer at the center of marketing. Learn how brands build real relationships, optimize customer experiences and create long-term customer loyalty through data-based approaches.
Find out moreMarTech Stack
Learn all about marketing technologies and the benefits of a well-developed MarTech landscape.
MarTech consulting
Marketing portal
Mobile Wallet Marketing
Web-to-Publish
CHILI publisher
Online proofing
Digital Asset Management
Find out more
Data-Driven Marketing
Not making marketing decisions based on gut instinct, but relying on valid data - that's the core of data-driven marketing.
Performance Marketing
Cookieless tracking
Data Processing
AI in marketing and sales
AI image creation in marketing
Data Strategy
First Party Data
Find out moreOrganizational
development
Everything around topics that deal with customers, structures and processes in companies.
customer journey
Innovation Management
B2B e-commerce
From B2B to D2C
B2B marketing strategy
Find out more
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Other marketing topics
Here you will find marketing topics that don't quite want to fit into a category.
Advertising materials logistics
Dialogue marketing
digital signage
Sustainable advertising
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