Together with the STIHL distribution centre in Germany, we developed a multi-stage concept for implementing the MAM/PIM system (Media Asset Management/Product Information Management). The first stage of the concept contained a visualisation of the data landscape with its components, together with an infrastructure analysis. Starting from this initial basis and with further consultation from netzwerk P, the future data landscape and entry of data streams into a system using an implementation strategy was outlined. After consolidating the data structure, all data layers were able to be brought together and an MAM/PIM system could be set up with interfaces to existing systems. Thanks to this concept, we succeeded in combining various isolated solutions and sources into one system.
By introducing the portal, we were able to generate sustained added value for our customer thanks to a unified data structure, enrichment of data, closure of data silos and an increase in data quality. Transparency for all those involved in the process could be achieved by bringing together various existing data layers into just one data layer. Automated processes via the MAM/PIM system performed the data transfer and quality data management and guaranteed that data was consistently saved and stored. New, uniform data structures form the basis of efficient automated distribution of data into different channels. Alongside taking over interface management, netzwerk P created with this solution a scalable, future-proof system that can be expanded depending on individual requirements.
